Imagine running one ad, one time, and expecting the phone to ring off the hook. It rarely happens. The reality is that marketing success comes from repetition — and direct mail is no exception. Shared postcards give local businesses a cost-effective way to achieve this repetition, ensuring your brand isn’t forgotten after a single glance.
The Rule of 7 in Marketing
Studies show that consumers often need to see a brand’s message at least seven times before taking action. This principle, known as the “Rule of 7,” applies to direct mail as much as it does to TV commercials or digital ads. One exposure plants the seed, but multiple exposures help that seed grow into action.
Postcards and Household Habits
Unlike digital ads that disappear with a click, postcards often stick around. They end up on refrigerators, countertops, or bulletin boards, where they’re seen repeatedly. Every glance reinforces your message, turning casual awareness into familiarity — and eventually into trust.
Shared Campaigns Make Repetition Affordable
Running monthly solo mail campaigns can be expensive for small businesses. That’s where the co-op model shines. By sharing the cost of a large-format 12×9 postcard with other businesses, you can afford to participate regularly. The more often your ad is seen, the more likely it is to drive calls, visits, and sales.
Top-of-Mind Awareness
When a customer needs your service, who will they call? The name they remember. Repetition ensures your business is at the top of their mind when it matters most. Whether it’s a plumbing emergency, a dental appointment, or a takeout dinner choice, being seen again and again puts you in the best position to win that customer.
Consistency is key. With shared postcards, you don’t just show up once — you stay present. And in marketing, presence is everything.